Hair and makeup for photoshoots

In this guide I will demonstrate how to prepare your hair and makeup for a photo shoot so that you look your best. Please follow all of the steps to ensure your hair and makeup look beautiful for the photos.

Hair and makeup for photoshoots can be a lot of fun, but it’s also important to make sure you’re doing it right. Here’s a quick guide to help you get started:

  1. Hair Styling

Hair styling is one of the most important aspects of any photoshoot. A good hairstylist will be able to help you figure out what kind of look you want, and then create a style that will complement your face shape and features. They’ll also be able to tell you if any hairstyles might not work well for your hair type or texture.

  1. Makeup Artistry

Makeup artistry is another key part of any photoshoot. It can help bring out the best in your features while making sure that any flaws are hidden away so they don’t distract from your overall appearance!

Hair and makeup for photoshoots

Be honest: How many selfies are cluttering up your camera roll right now? If you’re like us, then the number is probably pretty high. No judgement! It’s a weird time right now, and there’s no shame in snapping a selfie or 50 now and then. As participants in an increasingly digital society, there’s really no avoiding being on camera whether it’s to document our loungewear du jour, or to log into a virtual meeting with our teams as some of us settle into a work-from-home arrangement.

While professional photoshoots won’t be happening anytime soon, the amount of on-camera interfacing we’re all partaking in has reached an all-time high. All this face time has us thinking about the daily makeup habits that need to shift right now if we want to look our best in every photographic circumstance. To help, we called in makeup artist and photographer Jordan Liberty, who not only knows exactly what looks best on camera but also how to achieve it.

Ahead, check out Liberty’s expert tips for putting your best face forward in photos—whether in professional pics, iPhone selfies, or when you just want to step it up for your next virtual meeting.

Cheat Code #6: Focus on Reducing Skin Texture


Master Artistry Collection


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First and foremost, Liberty says it’s all about using the right tools for smooth and flawless makeup. “I love applying skincare, foundation, and tinted moisturizer with a brushes. Fingertips can spread bacteria and oil,” he points out. Lucky for us, Liberty recently collaborated with Sigma to create the 14-piece Sigma x Jordan Liberty Master Artistry Collection, which houses a brush for every single step of your skincare and makeup routine. “The fan brush was created to apply products evenly over the skin, and it’s waterproof, so liquid products won’t damage it over time.”


Studio Face and Body Foundation


“It’s often thought that foundation for photography should be applied heavier, but with today’s cameras, every bit of texture is amplified,” Liberty says. “Try to reduce texture as much as possible with lightweight foundation formulas and blurring primers.” When it comes to fluid lightweight foundations, this one by MAC is perfect for delicately evening the skin on your face, or anywhere else on your body.


Flash Matte Pore Refining Primer


Pore refinement is our top priority when it comes to primers. This one is super affordable and effective, calling in ingredients like java tea leaf, licorice root and grape seed to minimize the appearance of pores and control oil production.


Super Serum Skin Tint SPF 40 Foundation


Liberty even admits that there are only two complexion products he uses get the job done. “For 99% of my clients, I just use concealer and maybe a tinted moisturizer. The tint lightly evens out the overall complexion and the concealer does all the heavy lifting when applied only to darker areas,” he says. This skin tint by Ilia is the consistency of a serum, and glides so smoothly over the skin, leaving it glowy and even. 


Vanish Airbrush Concealer


For those with fine lines and wrinkles, it’s extra important to use a light hand with the makeup if you want to look your best on camera. “Excess makeup gets caught in fine lines and wrinkles and instantly creases—especially concealer,” Liberty warns. “Applying concealer with a fluffier brush like the Sigma x Jordan Liberty Camouflage Brush will create an airbrushed look without sacrificing coverage. It’s all about smooth application to look youthful and fresh in photos.” This new-ish Hourglass concealer is a favorite among makeup enthusiasts, and buffing it out with a fluffy brush as described by Liberty will only make it look that much more flawless on the skin.

The takeaways: Less is more! Prioritize a blurring primer, lightweight foundation, or tinted moisturizer and concealer buffed out with a fluffy brush.

Cheat Code #5: Use Highlighter and Blush Instead of a Heavy Contour


Shimmering Skin Perfector Pressed Highlighter


“Contouring can be aging,” Liberty says plainly. “By hollowing out the cheeks, it can enhance the appearance of density loss. Opt for fresher peachy-toned blushes and clever highlighting to lift the face in a more natural way.” 


Blush Cheek Palette


“I love my Sigma Blush Palette on set,” Liberty says. “It has a range of colors to sculpt and enhance the cheeks without ever appearing too heavy. It’s about wearable, bright colors on camera.”

The takeaway: Don’t age yourself with a heavy contour. Lift and sculpt the face with strategic highlighter placement and peachy-tones blush instead.

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