Brand name makeup for cheap

You can still get high-quality makeup at a fraction of the price. You can use coupons and discounts to save money on your favorite brands, or you may want to seek out deals and promotions that are offered by specific retailers. You might also want to consider visiting a department store during their annual sale periods; many stores will offer special discounts to customers who spend over $75 or $100 on items from their stores.

If you’re looking for brand-name makeup for cheap, you might be wondering if it’s even possible to find quality products at a low cost. The answer is yes! There are plenty of ways that you can buy makeup without spending a fortune.

Another option is buying secondhand items from people who have recently discontinued their subscriptions with certain beauty companies; these types of products often come in great condition because they’ve been used only once or twice before being returned back into circulation again by those same individuals who purchased them previously when they first became available online (or through other channels).

Finally, there are some great websites out there that sell new products at discounted prices when compared with what they would normally cost elsewhere (such as [brand name] website).

17 Best Cheap Makeup Brands (For Budget Beauty Lovers)

When it comes to beauty products, I don’t discriminate.

Whether it’s a high-end or drugstore brand, I’m a fan as long as it’s a great product that offers what I need.

But there’s just something about cheap makeup brands that makes me happy.

If you’re a makeup lover, then you’ll probably take on any product that offers great value at half the price.

Well, if you ask me, anything that gives me savings from my purchases yet performs amazingly well is a sure winner.

Want great quality and get the most bang for your buck?

In this post, we’re going to talk about cheap makeup brands.

Some of these products are highly underrated. But they really pack a good punch and offer the most value for money.

Which is why they’re my favorite cheap makeup lines.

With cost being one of the deciding factors in putting them in this list, there’s a price point. So I keep everything here under $20.

But each of them is consistently of great quality and value.

These cheap makeup brands may not be the type of products that will catch your eye. But they are great items that are worthy of picking up.

What are some cheap makeup brands today?

Wondering what’s a good cheap makeup brand to buy?

If you’re looking for reasonably priced makeups, you’ll love these super affordable brands. They offer great quality. Perfect for the budget-conscious and makeup-savvy.

1. Farmasi Makeup & Cosmetics

Farmasi is a European brand that just opened up in the U.S. They are cruelty-free and most products are vegan.

Their products are top-quality and surprisingly affordable (we’re talking most products under $15).

In addition to their makeup line, they also have skincare, haircare, and body care products.

Here’s the real kicker though.

For $20 you can get a 50% off coupon on ALL of your orders forever.

2. NYX Professional Makeup Cosmetics

Looking for a brand that offers extensive colors and wonderful products?

Check out NYX Professional Makeup Cosmetics. It’s one of the best cheap makeup brands today.

This brand features best sellers for your face, eyes, and lips.

Founded in 1999, NYX Professional Makeup Cosmetics originally sold its products only to professionals. Through word of mouth, its popularity grew, and eventually, the brand stood out beyond its exclusive clientele.

Today, the brand is known for its wide array of bright, attention-grabbing colors. More importantly, it is recognized for its unique and bold take on beauty. Which is why its popularity is increasing.

Do you need a new lipstick?

NYX PROFESSIONAL MAKEUP Lip Lingerie Matte Liquid Lipstick

Sale

NYX PROFESSIONAL MAKEUP Lip Lingerie Matte Liquid Lipstick – Baby Doll, Shimmery Light Pink

MATTE LIQUID LIPSTICK: For matte lips NYX Professional Makeup Lip Lingerie is a best-selling fan-favorite liquid lipstick. In plush nude shades that glide on smooth and…
PERFECT NUDE LIPSTICK: Lip Lingerie comes in an inclusive range of nude-based matte lipstick shades. The perfect natural matte nude is just a swipe away with Lip…
LIP PRODUCTS FOR THE PERFECT POUT: Doll your lips in plush, creamy, glossy perfection! Try our complete line of lip products including lipstick, lip liner, lip gloss, lip…

Features:

Enriched with vitamin E for ultra-soft, beautiful lips
Available in 12 luscious shades
Lightweight with a lush, matte finish
Richly pigmented and waterproof
Cruelty-free

Are you looking for the cheapest makeup brands today?

Check out NYX PROFESSIONAL MAKEUP Lip Lingerie Matte Liquid Lipstick.

Available in a range of shades, this lightweight liquid lipstick is richly pigmented to give you a lush, matte look.

From warm red to nude beige, each color has an irresistibly creamy texture, leaving your lips feeling extra soft and looking beautiful.

This product is also waterproof and transfer-proof. It won’t smudge, smear, or get cakey.

So if you want to accentuate the curves of your lips, get the seductive and long-lasting NYX PROFESSIONAL MAKEUP Lip Lingerie Matte Liquid Lipstick.

3. Physicians Formula

Do you know the story behind Physicians Formula?

Founded in 1937, Dr. Frank Crandall’s motivation for starting the brand was his love for his wife.

Seeing as how she suffered from lupus, the allergist carefully crafted makeup products that wouldn’t aggravate her sensitive skin. Thus, came his “healthy beauty” products.

Today, Physicians Formula is one of the leading cheap makeup brands that offer hypoallergenic cosmetic and skincare products. They are safe for people with sensitive skin and eyes.

Are you looking for a mascara?

Physicians Formula Organic Wear 100% Natural Origin Mascara

Physicians Formula Organic Wear 100% Natural Origin Mascara, Black Organics, 0.26 Ounce

100% Free of Harsh Chemicals
Clump-Free, Smudge-Free, Flake-Free
Hypoallergenic; Safe for Sensitive Eyes and Contact Lens Wearers

Features:

100-percent organic
Doesn’t contain harsh chemicals
Won’t flake, cake, smudge, or clump
Tested safe and hypoallergenic

Searching for bargain makeup brands?

You will love this hypoallergenic mascara that’s been tested safe for people with sensitive eyes and contact lens wearers.

Introducing Physicians Formula 100 Percent Natural Mascara.

Want to have smokey eyes or achieve a classic look?

With this organic eye makeup, you can get the look you want without sacrificing your health and comfort.

Physicians Formula 100 Percent Natural Mascara is specially formulated for people with sensitive skin and eyes. It contains pure, organic ingredients and a 100-percent recyclable eco-brush.

Did you know this natural mascara can also boost lash growth, volume, and definition?

What’s more, it’s free from chemicals and synthetic components that can harm you.

So if you’re looking for quality makeup for cheap, check out Physicians Formula 100 Percent Natural Mascara.

4. ColourPop Cosmetics

Born and raised in the City of Angels, ColourPop Cosmetics takes pride in offering wallet-friendly cosmetic products. Plus, it doesn’t test its products on animals.

Did you know the brand’s products are winners in various beauty awards?

People are loving ColourPop Cosmetics for its premium ingredients and cruelty-free products. More importantly, it’s a great budget-friendly brand that won’t break the bank.

Do you want to get sexy and luscious lips?

ColourPop Ultra Satin Lips

Colourpop Ultra Satin Lips (Dopey )

Buildable coverage
.11 Ounces
Easy application

Features:

Richly pigmented
Glides on your lips smoothly
Long-lasting and kiss-proof

Are you looking for a wonderful lipstick that leaves your lips looking luscious and beautiful?

Then you’ll love ColourPop’s Ultra Satin Lips.

This product can moisturize your lips and improve its texture. It glides smoothly on your lips, leaving it soft and gorgeous.

5. Milani Cosmetics

Looking for a makeup brand that stands for diversity?

Check out Milani Cosmetics.

It’s got modern and chic beauty solutions for every ethnicity, attitude, and shade.

Milani Cosmetics’ missions is to bring high-quality beauty products at affordable prices. Whatever your skin tone or look you desire to achieve, you can count on this brand.

For borderless beauty and prestige in its products, Milani Cosmetics delivers without compromise. Diversity in self-expression is its driving force.

Want a richly pigmented, baked blush?

Milani Baked Blush

Sale

Milani Baked Blush – Bellissimo Bronze (0.12 Ounce) Cruelty-Free Powder Blush – Shape, Contour

RADIANT BAKED BLUSH: Richly pigmented and highly buildable, the beautiful matte and shimmery shades of Baked Blush are the perfect cheeky pop of color for every skin…
AVAILABLE IN 12 SHADES: Choose from 12 different rosy shades to add a natural shimmer or matte finish to your complexion. Mirror and mini brush are included.
CRUELTY-FREE BEAUTY: This powder blush is formulated with the best ingredients to add a natural glow to your face. Sunbaked on Italian terracotta tiles, the warm finish…

Features:

Radiant and richly pigmented
Beautiful matte and shimmery shades
Cruelty-free beauty product that adds glow to your face
Specially formulated and sunbaked

Do you want to bring out the natural glow of your face?

With Milani Baked Blush, you get the perfect rosy shade that adds radiance to your complexion.

Wondering what to expect from this cheap high-quality makeup?

Milani Baked Brush is richly pigmented. It’s specially formulated to contour, accentuate, and highlight facial features.

Sunbaked on Italian terracotta tiles, this product features gorgeous shimmery and matte shades to create the perfect pop of color for your skin.

If you’re looking to bring out your natural glow, check out Milani Baked Brush.

6. Wet ’N Wild

Wondering what’s the number one value brand in the U.S.?

It’s Wet ’N Wild, and it didn’t put itself in that prestigious rank; others did.

This L.A.-based brand is a trusted beauty company and destination where people of all ages, skin colors, economic statuses, and ethnicities converge.

Did you know Wet ’N Wild was the first to introduce the black color for nail polishes into drugstores?

Its makeup products also enjoy a cult following. Confirmed celebrity fans include Meryl Streep, Angela Basset, Jessica Biel, Claire Danes, and Paris Hilton.

Do you need a concealer?

Wet ’N Wild Photo Focus Concealer Wand

wet n wild Photo Focus Concealer Wand – Light Ivory

White cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed.
Instantly brightens and perfects appearance of skin – Conceals imperfections, dark spots and blemishes
Gentle enough to use on the delicate under eye area – Formulated with light-diffusing pigment

Features:

Hides blemishes, dark spots, and imperfections
Gives you a flawless look

Want to hide your imperfections?

Check out Wet ’N Wild Photo Focus Concealer Wand.

This product will hide the blemishes, dark spots, and other aesthetic issues that you may have. With its coverage, this concealer will accentuate your best features while concealing your flaws.

When you want to achieve a flawless look, try Wet ’N Wild Photo Focus Concealer Wand.

7. Makeup Revolution

Check out this makeup brand that takes pride in developing a new and affordable formula.

For cruelty-free and inexpensive makeup that you can count on, check out Makeup Revolution.

This U.K.-based brand wants to shape the beauty landscape by providing extremely affordable products while focusing on the needs of people from all walks of life. Regardless of age, ethnicity, or gender.

Looking for another concealer?

Makeup Revolution Conceal & Define

Makeup Revolution Conceal & Define Full Coverage Conceal & Contour C2

Lightweight
Full Coverage
Long Lasting

Features:

Delivers lightweight yet full coverage
Gives you a matte finish
Hides blemishes and dark circles
Evens skin tone

What I love about this product is that it’s perfect for people with fair complexion.

It can effectively cover flaws and blemishes. It can also counteract dark circles as well as even skin tone.

8. BH Cosmetics

Here’s a makeup brand that’s constantly evolving and bringing innovative products.

Check out BH Cosmetics.

The company is all about delivering high-quality products while focusing on affordability and inclusivity.

All BH Cosmetics products are cruelty-free and made of vegan ingredients and underwent rigorous testing. So you can be sure the brand delivers the best.

Here’s a great brush set from this brand.

BH Cosmetics 10 Piece Pop Art Brush Set

BH Cosmetics 10 Piece Pop Art Brush Set

Cute and convenient
Super soft complexion and eye brushes
Container snaps closed for easy travel

Features:

Super-soft brushes with brightly colored neon handles
Cute and convenient brush set
Ideal for travel

Do you need makeup brushes?

Here’s an industry favorite.

Check out the 10-piece brush set from BH Cosmetics.

What I love about this set is its pop art designed. Each brush has a brightly colored neon handle, which looks fun.

These makeup brushes are super-soft, which makes you think if they’re expensive. But that’s that thing. At 10 brushes in this set, it will only cost you 15 bucks when you get it on Amazon.

This product comes with a convenient container; ideal for easy travel.

9. L.A. Girl

See artistry come to life in this awesome makeup brand. From the inspired novice to the savvy makeup artist, everyone will love this.

Check out L.A. Girl. It’s a prestige-quality, luxury brand but affordable.

If you love creating new ways through self-expression and the art of color, L.A. Girl can give you awesome results.

The brand features an amazing collection of excellent cosmetic products. It’s beauty without compromise.

Do you need a liquid foundation?

L.A. Girl Pro Coverage Liquid Foundation

L.A. Girl Pro Coverage Liquid Foundation, Fair, 0.95 Fl Oz

Medium to full coverage
Long wearing
Lightweight, luminous, paraben-free formula

Features:

Contains antioxidants
High-definition and illuminating
Lightweight and long-lasting
Paraben-free

Are you looking for a liquid foundation that can give you full coverage and a flawless look?

You’ll love L.A. Girl Pro Coverage Liquid Foundation.

It features a lightweight formula that you can wear all day every day. It also has an illuminating effect to give you an unblemished appearance.

And did you know it contains antioxidants that hydrate and improve your skin?

Give it a try and see its amazing results.

10. e.l.f. Cosmetics

This makeup brand is a game-changer. It will make you look and feel good.

Check out e.l.f. Cosmetics.

This brand is 100-percent vegan and cruelty-free. And it doesn’t contain potentially harmful ingredients. It’s totally guilt-free.

With e.l.f. Cosmetics, you get extra without paying extra.

Here’s its wonderful lipstick.

e.l.f. Cosmetics Luscious Liquid Lipstick

e.l.f. Cosmetics Luscious Liquid Lipstick – Baby Lips

To activate twist pen 10-20 times or until color is seen.
Layer on color. Reapply anytime.

Features:

Wonderful hydrating agent
Contains natural pigments for long-lasting color
Leaves your lips soft and luscious
Available to a variety of skin tones

Are you looking for a gorgeous lipstick that contains hydrating agents?

With e.l.f. Cosmetics Luscious Liquid Lipstick, you get intensive hydrating agents that leave your lips soft and luscious.

This product is specially formulated with natural pigments to give you long-lasting color. Plus, it flatters a variety of skin tones.

What’s best about this brand is that it’s very affordable. You can get it for less than six bucks.

Imagine having a beautiful color that you can wear on your lips without burning a huge hole in your budget.

For beautiful lipstick that’s seriously priced low, e.l.f. Cosmetics Luscious Liquid Lipstick is a great product.

Check out these other cheap makeup brands.

11. UCANBE

Looking for high-quality, all-natural makeup products?

Check out UCANBE. It’s cruelty-free and offers the best cosmetics for your face, eyes, and lips. And it’s affordable.

Here’s one of the brand’s best sellers.

UCANBE 18 Colors Eyeshadow Palette Set

UCANBE 18 Colors Eyeshadow Palette Set, High Pigment Matte and Shimmer Bleandable Eyeshadow Powder…

Set of Two – UCANBE eyeshadow palettes with 6 Matte + 12 Shimmer, which including Marvel, Monroe Walk collection, no matter which one you choose, this ultra pigmented…
Velvety Soft & Cruelty-free – The eyeshadow powder palette is made with cruelty-free and healthy formula which has test suitable for sensitive skin. 9 velvety creamy…
Waterproof & Long Lasting – Because of its high quanlity ingredients, this Professional eyeshadow make up palette is soft, high pigment, waterproof, sweat-proof,…

Features:

Includes six matte and 12 shimmer eyeshadow palettes
Suitable for sensitive skin
Velvety soft and lightweight
High-pigment and easy to blend
Cruelty-free

Do you want a good quality cheap makeup?

Bring your makeup game to the next level with UCANBE Eyeshadow Palette Set.

It contains 18 eyeshadow palettes (six matte and 12 shimmer). With these popular colors to choose from, you’ll surely satisfy your eye makeup styles.

Wondering what to expect in this wonderful makeup set?

UCANBE Eyeshadow Palette Set contains high-pigmentation colors that are easy to blend. Using a brush or your finger, you can mix or overlay these eyeshadow palettes quite effortlessly.

These colors also give a velvety soft texture and use a healthy formula that is tested to be suitable for people with sensitive skin.

And they’re long-lasting. These colors won’t smudge or fade easily. They are sweat-proof (and water-proof), have strong adhesion, and excellent ductility. You can trust them to last all day and won’t get cakey.

This makeup set is also portable. You can take it anywhere with you, whether it’s work, travel, or party. These colors are ideal for casual wear, wedding makeup, or party look.

Want to get a different creative look for every occasion?

With UCANBE Eyeshadow Palette Set, you can be looking your best.

12. Rimmel London

When you want premium cosmetic products to add to your makeup collection, don’t forget to include this awesome brand.

Since 1834, Rimmel London has been innovating shades and textures for self-expression.

Today, it is one of the top brands that lets you, you. Find your edge and express yourself with Rimmer London.

Check out its micro eyeliner.

Rimmel Scandal Eyes Micro Eye Liner

Rimmel Scandaleyes Precision Mirco Eyeliner, Black 001, Pack of 1

Ultra fine applicator draws a super precise line
Intense color lasts up to 24 hours
Waterproof and smudge-proof

Features:

Waterproof eyeliner that doesn’t smudge or smear
Intense color that can last all day long
Includes an ultra-fine applicator for a more precise application

Looking for a great eyeliner for under $10?

From the originator of the London Look comes another well-received micro eyeliner. It’s one of the cheap makeup brands that work.

Introducing Rimmel Scandal Eyes Micro Eye Liner.

This product is one of the best-loved mascara brands. It doesn’t smudge, smear, or run.

And it can last up to 24 hours. You can intense color all day long.

Rimmel Scandal Eyes Micro Eye Liner also comes with an ultra-fine applicator so you can draw a precise line effortlessly.

13. puroBIO Cosmetics

Discover a complete line of natural cosmetic products that’s made in Italy.

puroBIO Cosmetics features high-quality, high-performance makeup products that won’t put your health at risk.

It offers a full range of products for your face, lips, and eyes. If you want to create a professional look, this brand is perfect for you.

Looking for an anti-aging face powder?

PuroBIO Certified Organic Face Powder with Anti-Aging & Mattifying Effect

PuroBIO Certified Organic Indissolubile Face Powder with Anti-Aging and Mattifying Effect, Color 01…

The ultra-sheer texture of this pressed powder gives the complexion a perfected, matte appearance. It’s ideal for oily skin and oily spots, and it maintains a fresh look…
The PuroBIO powder imparts all skin tones with a silky, skin-perfecting finish, while the antiaging blend of apricot oil, rice powder, shea butter, avocado oil, karanja…
Is a breathable, micro-fine powder technology that gives you an immaculate complexion that acts like a luxe, micro-fine cashmere veil on top of your skin for a bright,…

Features:

Infused with vitamin E
Gives a matte appearance that’s perfect for oily skin
Contains shea butter, plant oils, and rice powder
Certified organic and vegan

Looking for face powder with anti-aging properties?

Check out PuroBIO Certified Organic Face Powder with Anti-Aging & Mattifying Effect.

Infused with vitamin E, this natural face powder also contains an anti-aging blend of shea butter, avocado oils, rice powder, and Karanja extract to give you a more youthful glow and airbrushed-looking complexion.

Ideal for oily skin and spots, PuroBIO powder can give you a matte look. When you want to look and feel fresh even if you’re on the go.

What’s more, this product is certified organic, gluten-free, and vegan. It doesn’t any chemicals that can potentially harm your skin. It’s also been tested to be anti-acne-genic and anti-allergic.

14. Morphe

Do you need a new killer makeup?

Founded in 2008, Morphe is the brain-child of L.A.-based artists and influencers. It’s more than just a makeup brand; it’s a lifestyle.

Check out this awesome 35-color eyeshadow set from this brand.

35-Color Shimmer Nature Glow Eyeshadow Palette by Morphe Brushes

Morphe Brushes – 35OS – 35 Color Shimmer Nature Glow Eyeshadow Palette by Morphe Brushes

Beyond-creamy color
Highly pigmented
Super blendable

Features:

Contains 35 different eyeshadow colors
Highly pigmented and beyond creamy shades
Gives you a shimmer spin and natural glow

Do you want to get a shimmering goodness boost?

Check out this amazing set of iconic shades.

The 35-Color Shimmer Nature Glow Eyeshadow Palette by Morphe Brushes can give you a shimmer spin. It has colors ranging from fiery orange to a warm, golden bronze.

You’ll love its beyond-creamy texture and highly-pigmented shades.

Whether you’re looking to have it for your everyday office wear or as part of your beach look, this 35-color set will have you looking beautiful and glowing.

15. Beauty Glazed

Want professional-grade makeup palettes at affordable prices?

Then you’ll love Beauty Glazed Cosmetics.

This brand features a wide range of beauty products to make you look and feel your best. It’s definitely worth checking out.

Beauty Glazed Make Up Eyeshadow Palette 35 Colors

Beauty Glazed Make Up Eyeshadow Palette 35 Colors Blendable Chunky Pigmented Matte and Shimmer Pop…

Beauty Glazed Palette：This palette contains 35 Super Highly Pigmented Full Size Shadows for creating dramatic or everyday looks.
Skin-friendly,for all skin types, all of them together to make a perfect rainbow effect on the skin! It is suitable for naturally beautiful and dramatic smoky eye makeup…
It goes beyond everyday cosmetics to give you a powerful makeup experience. Perfect for party makeup / casual makeup / wedding makeup etc

Features:

Contains 35 highly pigmented colors
Perfect for creating your best look every day
Skin-friendly and won’t irritate
Long-lasting makeup that gives a dramatic effect

Want to make your eyes glow beautifully?

You will love the blendable and highly pigmented eyeshadow by Beauty Glazed.

This 35-color set features matte and shimmer pop colors that are waterproof and skin-friendly.

Beauty Glazed Make Up Eyeshadow is perfect for your dramatic or everyday look. It gives a wonderful blend that’s suitable for casual, party, or formal events.

This product is long-lasting; it won’t smudge or smear when it gets into contact with sweat or water. Also, the blendable eyeshadow can be applied dry or wet.

If you’re looking for a powerful makeup that lets you create beautiful, multi-dimensional effects, you’ll love Beauty Glazed Make Up Eyeshadow.

16. bareMinerals

Do you want to palettes and shades that create a big difference in your looks?

Then you will love bareMinerals.

This brand features a complete line of natural makeup and skincare products—all clean and free from harmful ingredients.

bareMinerals BarePro Performance Wear Powder Foundation

Sale

bareMinerals Barepro Performance Wear Powder Foundation, Toffee, 0.34 Ounce

Provides natural looking full coverage
It is heat, humidity, water and sweat resistant foundation that provides broad spectrum non chemical spf 20 / pa++ sun protection
Sweat resistant, water resistant, humidity resistant and heat resistant

Features:

Gives you natural-looking coverage
Resistant to sweat, water, heat, and humidity
Provides sun protection

Looking for full makeup coverage that provides a natural-looking effect?

Check out bareMinerals BasePro Performance Wear Powder Foundation.

Wondering what to expect from this awesome product?

This foundation gives you a natural-looking coverage, leaving you a healthy, beautiful glow. It is long-lasting and resistant to sweat, water, heat, and humidity.

bareMinerals BasePro Performance Wear Powder Foundation also includes non-chemical SPF 20 sun protection. So you’re protected from the harmful UV rays while looking good.

17. Pacifica Beauty

Want to jumpstart your beauty regimen?

Get Pacifica Beauty. It delivers the results that your skin craves.

This brand is 100-percent vegan and cruelty-free. It’s a complete beauty product collection from your hair to nails.

Looking for a miracle cream?

Pacifica Beauty Alight Multi-Mineral BB Cream

Pacifica Beauty Alight Multi-Mineral BB Cream , 1 Fl Oz

Great for anyone who wants a sheer natural look with a little luminocity
All-in-one mineral bare skin tint
ngredients We Love: floral stem cells, coconut waterm, and hyaluronic acid

Features:

Hydrates your skin to give it a healthy, youthful glow
Illuminates and primes your skin
Infused with special mineral pigments for a multi-dimensional shade
Contains hyaluronic acid, plant stem cells, and coconut water
100 percent vegan and cruelty-free

Do you want a multitasking miracle cream?

For moisturizing cream that primes and hydrates your skin, check out Pacifica Beauty Alight Multi-Mineral BB Cream.

With its specialized mineral pigments and hydrating ingredients, this product will illuminate your skin, giving it a healthy and youthful glow.

And that’s not all. Pacifica Beauty Alight Multi-Mineral BB Cream can help erase the fine lines and uneven skin tone.

This beauty cream contains organic ingredients, which include sweet iris leaf, jojoba esters, kelp, coconut water, and Damascus rose-leaf cell extracts. It’s 100 percent vegan and cruelty-free.