Best bra brands
If you’re looking for a new bra, we have some advice. First, know that there are many different types of bras. There are strapless bras and sports bras and nursing bras, but the most common type is the everyday unstructured T-shirt bra. It comes in a range of styles and fabrics, so it’s important to find one that works for you.
We could all use a little extra support these days. Whether you’re shopping for your first bra or looking to upgrade some lackluster staples, this is a good place to start. We think any bra you put on your body should be comfortable and well constructed. And it should make you feel beautiful. To find some of the best bras, we spent 23 hours researching bras and talking with industry experts about what makes a great one. Then we enlisted a panel of four testers of different sizes who spent countless hours wearing 43 models from 19 brands—pitting industry titans against fledgling startups. We’re confident that our 10 final recommendations will suit a slew of moods, bodies, and style preferences.
Best bra brands

Let’s face it. Shopping for a quality bra is more effort than it should be, and due to the number of emerging lingerie brands out there, it can be more intimidating than we’d like for it to be. However, when you’re in search of the best bra brands on the market, why not let someone else do the shopping for you?
While you might not have the luxury of a dressing room to try a bra on for size, thanks to the nature of online shopping, we like to look at reviews to get an idea of what people love and what they don’t. So because we want to take advice from those who have tried these brands out for themselves, we found some of the best brands that’ll fit your every need, from comfort and support to fit and style. After all, when it comes to things we wear every day, why not have the best?
Check out which designers women love right now, and then shop from each brand for your own lingerie drawer.
- Fleur du Mal
If you’re looking for something on the sexier side or just something more contemporary, Fleur du Mal will fit your need. One of the brand’s best sellers? Its satin strapless bra. Read a customer’s review below.
“This bra gives great lift and is very sexy, which is a tough combo to find in a strapless bra. It runs small, but that’s easily remedied by taking out the removable padding.”
- ThirdLove
ThirdLove launched with a focus on size inclusivity for its female customers and was also the first brand to introduce half-cup sizes. The brand is especially known for its Classic T-Shirt Bra, which has over 46,000 reviews that are almost entirely positive.
“Like magic, it fit perfect! I love my new bra. Will order again!”

- Hanky Panky
Known for quality lace pieces, Hanky Panky offers a range of sizes for any body type while also ensuring that you’re comfortable.
“I love this bra! Hanky Panky lace is so soft, and the bra is really comfortable. Just what I was looking for!”
- Chantelle
Based on reviews, it’s safe to say that Chantelle checks all the boxes when it comes to a truly great bra. From support and comfort to versatility, these bras have it all.
“Love Chantelle bras, have been wearing them for two-plus years. Doesn’t matter what style you may choose. All the bras give you excellent support, keep you ‘in’ on the sides, and smooth backs. Could you ask for anything more? I don’t believe so!”
- Cuup
This direct-to-consumer lingerie brand has become a trailblazer in making sleek and comfortable bras for everyday activities. Whether you get an unlined option like The Balconette or something with more support like The Scoop, there’s no going wrong here.
“Best ever. So comfy. If you have to wear a bra wear this one. I will never wear anything else.”